Getting business finance

Marketing is quite simply one of the most critical activities that a business can undertake. It is the key tool for reaching and activating new customers and markets and is vitally important means of gaining competitive edge. Yet at a time when budgets are tight and markets far from buoyant, how can a business invest in effective marketing and how does it recognise the most cost-effective approaches? This Skills Building Workshop is a key roadmap to the successful strategies that are affordable, practical and well within the budgets of aspirational SMEs. It gives the key building blocks that businesses can use as their prime strategy for making headway and being victorious in an otherwise cool climate.